Willy Chavarria

Chicano fashion designer and visual artist Willy Chavarria grew up in a family of immigrant farmworkers in the San Joaquin Valley, where he developed a fascination with the ways people projected stories about their identity through their clothes. After a stint working in the corporate fashion world, Chavarria opened his own shop in 2005 which evolved into his own label and now his own lifestyle showroom – one inspired by the Chicano and cholo subcultures of the 80s and 90s. His menswear merges elements of street culture with high-end fabrics and silhouettes, and has become a vehicle for his political expression. “I wanted to show the power and dignity and elegance of people who are generally oppressed,” he explained in a recent interview.